TrueCost Importer

Know what imported goods really cost before you commit

Supplier price plus freight is not your cost. TrueCost adds duty, excise, government levies, import VAT or GST on the correct base, and every clearing and delivery charge — then tells you your profit, your margin and the price you need to hit your target.

The problem

Importers price goods from the two numbers they can see: the supplier invoice and the freight quote. The bill that actually lands is bigger. Duty is charged on a value that includes freight and insurance. Tax is charged on a base that includes duty and certain levies. Inspection fees have minimums. Cargo tracking notes depend on container size. Broker, terminal, documentation, banking and trucking charges arrive one at a time.

By the time everything is paid, the margin that justified the purchase is often gone — and it is discovered weeks later, from a bank statement rather than a calculation.

Who it is for

  • Traders and wholesalers importing containers of mixed goods
  • Retailers pricing a new imported line for the first time
  • Small manufacturers importing inputs and raw materials
  • Clearing agents and consultants preparing costings for clients

What you get out of it

  • A total landed cost you can defend, with the working shown
  • Landed cost per sellable unit
  • Profit, profit per unit, margin and markup
  • Break-even price and the price needed for your target margin
  • A record of which tariff line you used, where it came from and when you checked

TrueCost Free Calculator

Public, no sign-in, one product.

  • One product or shipment per calculation
  • Global — Any Country setup for every destination, plus United States, Liberia and South Africa presets
  • Flexible VAT/GST base
  • Unlimited excise and levy rules
  • Percentage, specific and fixed charges with optional minimum and maximum
  • Itemised clearing and delivery costs
  • Container and cargo tracking handling
  • Market comparison, break-even price and target-margin price
  • Profit, margin and markup
  • CSV export and printable report
Open the free calculator

TrueCost Pro

A strict superset of the free calculator, for real shipments.

  • Everything in the free calculator — same engine, nothing removed
  • Multi-product shipments in one project
  • Project names and shipment reference numbers
  • Product names, internal SKUs and tariff verification records
  • Shared cost allocation across products
  • Supplier and shipping option comparison by duplicating a project
  • Exchange-rate and freight scenarios
  • Estimate-to-actual reconciliation
  • Cloud saving — reopen your work on another device
  • Per-product and whole-shipment reports, CSV and PDF
See pricing and screenshots